A full spectrum of services—customized to your needs
For high-level impact and lasting influence, your organization’s public profile must reach far beyond a single newspaper item or ten-second sound bite. At Knock on Wood we know that effective communications requires consistent messaging across a variety of channels and through a range of media.
And because every organization has unique communications needs, our services always begin with in-depth consultations to identify the internal and external audiences you need to reach and to determine the ideal tools for delivering your message.
Modern media relations isn’t one-way communication from you to the media—that’s little more than a monologue. For longer-lasting influence and results, Knock on Wood begins with the premise that editors, producers, and journalists have a job to do that’s every bit as important as disseminating your message. By nurturing strong relationships with both the media and our clients, we are better able to align the needs of both and deliver consistently superior results, whether the aim is to promote a particular story or bury it.
Our media relations savvy empowers clients to both capitalize on opportunities and anticipate and avoid media pitfalls before they become major issues.
Knock on Wood also leverages its relationships to negotiate beneficial media marketing and promotional partnerships and campaigns as required.
Digital and Social
Leverage ever-evolving technologies and platforms to connect and engage with your target audiences. Measurable and cost effective, digital campaigns can be implemented quickly, delivering immediate results. Display retargeting, social advertising, web analytics, search engine optimization, email marketing, the list goes on.
Knock on Wood is also very social. Want to talk Social Media? We’ve got the expertise to make sure you make an impact, no matter what channel you’re working on.
The idea that “God is in the details” is never more true than in the planning and execution of important events. From formal press conferences to cocktail receptions and gala affairs, we spare no effort to make occasions flow smoothly and feel seamless to all participants.To allow clients to relax and enjoy the occasion, we take on every detail ranging from invitations and registration to catering and AV set up, ensuring that Knock on Wood-managed events are meticulously planned and executed to the highest of standards.
When the success of any organization relies on a strong reputation within internal and external communities, the importance of consistent, on-brand communication between an organization and its community stakeholders cannot be over-emphasized. Active participation in and support of your community is more than the right thing to do, it’s also good business. Every community event your organization initiates and supports is a powerful opportunity to reinforce your brand and strengthen goodwill.
Knock on Wood knows how to stretch your promotions dollar by combining good works with good business through initiatives such as:
- Ally identification and partnering
- Sponsorship consulting
- Community event participation
To generate the awareness and create the “buzz” that is vital for high-profile happenings, Knock on Wood assumes a multi-platform approach, using promotions and special events in tandem to create the unique atmosphere our clients need to succeed. Be it a launch event for a new real estate project, a restaurant or radio station, a wrap party for a Broadway show, a charity concert, a festival, or anything in between, we tap into our publicity resources to get the right information to the right influencers in the media and community, ensuring the success of your initiative.
Integrated Marketing Communications
Knock on Wood believes in the saying “The whole is greater than the sum of its parts”. We develop holistic marketing communications plans and build collaborative interdisciplinary teams, using client resources, agency resources and external contract resources to maximise results and reach, and to reinforce brand values across paid, earned, shared and owned channels.
The depth and breadth of our services gives Knock on Wood an informed ability to assess the specific marketing communication needs of our clients and assemble the ideal combination of writers, designers and project managers for the job. Because one client may require media buying support while another may need high-level branding collateral, Knock on Wood employees and associates are carefully selected for a blend of creativity and business acumen—and for their ability to prioritize the importance of your schedule and bottom line.
Experiential Event Marketing
Also known as Engagement Marketing, Live Marketing or Participation Marketing, experiential marketing is the ultimate form of consumer engagement. Expose potential clients to fun and memorable experiences to create brand awareness, brand interactions, and brand loyalty. The overall experience is much more memorable and effective than a simple ad, and consumers are more likely to seek repeat interactions with your brand.
Activate your brand to stand out from the crowd! Knock on Wood has planned and implemented many experiential marketing initiatives. Ask us for details!
Protect your brand. Prepare for the worst to be able to react quickly should your brand catch on fire. Crisis communications is not glamourous or fun, but preparing for it can help you deal effectively with unexpected disasters and emergencies that may cause unfavorable publicity for your business. Be prepared and communicate quickly and accurately. Need help? Knock on Wood is here to assist you.