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Testimonials

"Thank you for the fantastic décor you provided for the Molson Canadian Rocks Canada Day event in Ottawa. We sincerely appreciate your time, your flexibility, and mostly your creative vision! We want you to know that your efforts and dedication to getting the job done right (and on budget) did not go unnoticed."
- Molson Breweries
 

UPCOMING EVENTS

www.cirquedusoleil.com/totem
Cirque du Soleil TOTEM
11-Jul-2013
to
31-Jul-2013
Scotiabank Place
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A full spectrum of services—customized to your needs

For high-level impact and lasting influence, your organization’s public profile must reach far beyond a single newspaper item or ten-second sound bite. At Knock on Wood we know that effective communications requires consistent messaging across a variety of channels and through a range of media.

And because every organization has unique communications needs, our services always begin with in-depth consultations to identify the internal and external audiences you need to reach and to determine the ideal tools for delivering your message.


Media Relations
Modern media relations isn’t one-way communication from you to the media—that’s little more than a monologue. For longer-lasting influence and results, Knock on Wood begins with the premise that editors, producers, and journalists have a job to do that’s every bit as important as disseminating your message.

By nurturing strong relationships with both the media and our clients, we are better able to align the needs of both and deliver consistently superior results, whether the aim is to promote a particular story or bury it.

Our media relations savvy empowers clients to both capitalize on opportunities and anticipate and avoid media pitfalls before they become major issues.

Publicity
To generate the awareness and create the “buzz” that is vital for high-profile happenings, Knock on Wood assumes a multi-platform approach, using promotions and special events in tandem to create the unique atmosphere our clients need to succeed.

Be it a launch event for a new real estate project, a restaurant or radio station, a wrap party for a Broadway show, a charity concert, a festival, or anything in between, we tap into our publicity resources to get the right information to the right influencers in the media and community, ensuring the success of your initiative.


Event Management
The idea that “God is in the details” is never more true than in the planning and execution of important events. From formal press conferences to cocktail receptions and gala affairs, we spare no effort to make occasions flow smoothly and feel seamless to all participants.

To allow clients to relax and enjoy the occasion, we take on every detail ranging from invitations and registration to catering and AV set up, ensuring that Knock on Wood-managed events are meticulously planned and executed to the highest of standards.

 
Marketing Communications
The depth and breadth of our services gives Knock on Wood an informed ability to assess the specific marketing communication needs of our clients and assemble the ideal combination of writers, designers and project managers for the job.

Because one client may require media buying support while another may need high-level branding collateral, Knock on Wood employees and associates are carefully selected for a blend of creativity and business acumen—and for their ability to prioritize the importance of your schedule and bottom line.


Community Relations
When the success of any organization relies on a strong reputation within internal and external communities, the importance of consistent, on-brand communication between an organization and its community stakeholders cannot be over-emphasized.

Active participation in and support of your community is more than the right thing to do, it’s also good business. Every community event your organization initiates and supports is a powerful opportunity to reinforce your brand and strengthen good will.

Knock on Wood knows how to stretch your promotions dollar by combining good works with good business through initiatives such as:

  • Ally identification and partnering
  • Fundraising
  • Sponsorship consulting
  • Community event participation
 
Media Buying
To effectively reach your target audience, Knock on Wood develops strategic and tactical advertising plans that leverages our knowledge, expertise and personal relationships with Ottawa media outlets. Knock on Wood provides a full range of services to optimize your investment and maximize budget, including:
  • Advertising planning
  • Negotiating
  • Buying
  • Creative services
 




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