We’re experts, friendly, fast-moving—and focused on your success
Connected and comprehensive. Agile and action-oriented. Strategic and savvy.
There are many ways to describe Knock on Wood, but our ultimate goal is always rooted in your success. Whether promoting your programs, marketing your services, boosting your public profile, or helping you raise funds—we’ll tailor a strategic solution to meet your needs in any context and for any occasion.
Our expert team provides a complete range of marketing and communications services including:
- Integrated marketing communications
- Website Design, Digital Strategy and Search Engine Optimization (SEO)
- Social Media Marketing and Content Management
- Media Relations and Influencer Engagement
- Experiential Marketing (Special Events and Activations)
- Community Relations
- Creative Development
- Media planning and buying
National, strategic, and bilingual partnerships
For projects that reach beyond the National Capital Region, Knock on Wood uses strategic partnerships with associate agencies in cities across Canada. We have executed local and national projects and campaigns in Toronto, Montreal, Calgary, and Halifax. We also access a pool of talented communications professionals fluent in both official languages to provide fully bilingual services when required.
ABOUT OUR TEAM
Karen Wood, Founder, President
Expertise: Strategic Communications, Integrated Campaigns
A team is only as good as its leader. With more than 20 years’ experience within the communications spectrum from branding to marcom, from creating integrated campaigns to resolving corporate PR issues; to developing social/digital platforms and finessing communications strategies to working her magic with generous sponsorships and glam events, Karen does it all. Trusted advisor and superior connector with perhaps the most formidable network in the National Capital Region, Karen is the outstanding leader of Knock on Wood. Stakeholders, suppliers, clients, colleagues and we, the staff, are very pleased she is.
When not in the office you’ll find Karen: entertaining friends poolside or puttering in her garden
What you didn’t know about Karen? She was in the Naval Reserve Summer Student program when she was 17.
Fav food: Red wine and Pad Thai
Kita Szpak, Communications Strategist
Expertise: Media Relations, Writing, Strategic Communications
Quick on her feet – she’s run Boston – Kita is the consummate storyteller. Whether pitching an idea, promoting a client or creating an ad, Kita uses words in conversation and on paper to leverage the idea, the person or situation in the most effective and accurate way possible. We especially love her quick turn-around, especially on deadlines. Words are to Kita what doughnuts are to Homer Simpson and good thing too! Otherwise she couldn’t fit into her yoga pants.
When not in the office, you’ll find Kita: running outside
What you didn’t know about Kita? She’s got a twin brother.
Fav food: Toasted bagels
Stacey Diffin-Lafleur, Social Media/Digital Marketing Strategist
Expertise: Social Media, Digital Marketing, Content Development, Blogging
When Stacey says, “I’ll do it,” everyone around the table relaxes. With more than 20 years of marketing experience and social media savvy – she is a pioneer in the online world – Stacey uses technology to leverage relationships where conversations really do matter. And she does this so well, we let Stacey do the talking online and off to deliver positive campaign results for clients every time.
When not in the office you’ll find Stacey volunteering in the community
What you didn’t know about Stacey? “People forget just how petite I am once I stand up and talk.”
Fav food: Tuna Sashimi
Jody Maffett, Graphic designer
Expertise: Print design, branding, project management
Jody has extensive experience in a wide variety of sectors including – but not limited to – high tech, medical, retail, non-profit and education. With her unique combination of strong skills in both the creative and editorial worlds, we know Jody can give us 100% whether it’s with a left or right brain focus. Add a “calm under pressure” demeanor combined with outstanding negotiating skills and problem-solving ability, and you’ve got a star team player for Knock on Wood.
When not in the office, you’ll find Jody: at the family cottage near Perth, puttering in the garden and chasing chipmunks away. She hopes to retire there some day and be the “cranky old lady who lives on the hill”. 🙂
What you didn’t know about Jody: She’s mostly deaf – but always says, “If that’s the worst thing I have to deal with, I’m lucky.” This comes in handy when she wants to ignore people – particularly her three children.
Fav food: Roast beef dinner – with the famous “Maffett” Lumpy Gravy
Tania Fournier, Multi-Media Designer, Bilingual Publicist, Communications Assistant
Expertise: Graphic Design, New technology, Social Media strategy, French
If Tania’s name was Jill, it wouldn’t surprise us! She’s our Jill-of-all-trades handling graphic design, French translation, Knock on Wood content distribution on- and off-line as well as all the miscellaneous stuff that goes in the in-box of a busy communications agency. What we think is amazing about Tania is despite these ongoing demands, she gets things done pronto in her quietly super-efficient way.
When not in the office you’ll find Tania: in a gym playing volleyball or at home doing crafts!
What you didn’t know about Tania? She loves decorating cakes like Cake boss.
Fav food: Anything Italian
Meryem Faraoui, Bilingual Publicist
Expertise: Social Media, Communications, Events
Coming to us from Paris, France, Meryem is a world traveller who studied communications and management in Australia before spending time as the digital editor and social media manager for various publications in France. Her area of expertise is communications on social media but she also loves picking up the phone to chat with journalists and editors about story ideas. Meryem has a love for new technologies and she is always on point with the latest trends.
When not in the office you’ll find Meryem strolling around downtown Ottawa or Montreal discovering new local cafés.
What you didn’t know about Meryem? Recently married, she is on a big adventure with her husband, also from France – discovering Canada!
Fav food: Mexican food, yummy !!
Sarvanshu Ahluwalia, Digital Strategist
Expertise: E-Marketing, WordPress Development
What’s easier? Pronouncing Sarvanshu Ahluwalia or reading through his computer and Web work experience and skills: PC platforms; Microsoft Office; Google: Adwords & Adwords Editor, Analytics, Webmaster Tools, Keyword Research Tool, Google Docs; Facebook Advertising, Facebook Power Editor, Facebook Insights; SEOmoz Tools; Ahrefs Tools; Long Tail Pro; HubSpot, WordPress and Blogger; Social media management dashboards – HubSpot, HootSuite, Buffer; Social media channels – Facebook, Twitter, Google+, LinkedIn. Sarv has 7+ years of experience in social media, e-marketing and web-development. Glad you’re on the KOW team and that you let us call you “Sarv”.
When not in the office, you’ll find Sarv: exploring within… “Sarvanshu finding Sarvanshu” since my mom always tells me, “You are very special to me”, so I keep trying new things to find that special ‘Sarvanshu’.
What you didn’t know about Sarv: What happens to and in ‘Sarvanshu’ stays in Sarv…unless I am in Vegas mode.
Fav food: My mom’s home cooking